http://www.annalundqvist.se Anna Lundqvist Wed, 05 Oct 2011 18:47:30 +0000 http://www.annalundqvist.se en http://www.annalundqvist.se/The-Book-About-Erik http://www.annalundqvist.se/following/annalundqvist.se/The-Book-About-Erik Wed, 05 Oct 2011 18:47:30 +0000 Anna Lundqvist 237178 MY ROLE Project Management, Planner, Idea, Concept, Photography, Design, Art Direction How do You act when You met a person that is functional disabled? By fear or by love? Erik is unique in many ways. Few people are able to give as much love as he does. He is 22 years old on the outside, but 2 years old on the inside. A chromosome injury makes him mentally disabled and unable to learn how to speak. He lives in the present and is not aware of his condition. His eagerness to be understood brings his creativity to life. Like you and me he has feelings, but his perspective of life is in some ways just a little different. This is my story about Erik. My reason for making this project is that I want to give others the opportunity to see the world in a different perspective. The target group is those of us that have not been in close contact with disabled people. It is a book mixed with information about Angelmans Syndrome and photos that show ordinary life from Erik's point of view. I hope that this will give a deeper understanding about people. The book is sold out but also exist as postcards with Swedish text.Contact me for some samples. The project was part of my examination at Berghs School of Communication. <img src="http://payload.cargocollective.com/1/0/20449/237178/utstallning.jpg" border="0" width="670" height="441" width_o="709" height_o="467" src_o="http://payload.cargocollective.com/1/0/20449/237178/utstallning_o.jpg" align="left" /> About 2500 people came to the exhibition at Berghs School of Communication. <img src="http://payload.cargocollective.com/1/0/20449/237178/godis.jpg" border="0" width="670" height="446" width_o="709" height_o="473" src_o="http://payload.cargocollective.com/1/0/20449/237178/godis_o.jpg" align="left" /> To visualize the 14 feelings in the book I produced candy with the different feelings printed on the wrapping. The negative words in black and the positive feelings in white. <img src="http://payload.cargocollective.com/1/0/20449/237178/Erik_text2.jpg" border="0" width="670" height="306" width_o="709" height_o="324" src_o="http://payload.cargocollective.com/1/0/20449/237178/Erik_text2_o.jpg" align="left" /> Punching typography on the front cover of the book. I want to illustrate the invisible and the "unknown" world of a mentally disabled. <img src="http://payload.cargocollective.com/1/0/20449/237178/Erik_openbook.jpg" border="0" width="670" height="446" width_o="709" height_o="473" src_o="http://payload.cargocollective.com/1/0/20449/237178/Erik_openbook_o.jpg" align="left" /> The Book. The following pictures are shown in the book. <img src="http://payload.cargocollective.com/1/0/20449/237178/otackt_1.jpg" border="0" width="670" height="447" width_o="709" height_o="474" src_o="http://payload.cargocollective.com/1/0/20449/237178/otackt_1_o.jpg" align="left" /> Scary I would like to pet him but he runs so fast. What if he bits or bark? <img src="http://payload.cargocollective.com/1/0/20449/237178/radsla_2.jpg" border="0" width="670" height="447" width_o="709" height_o="474" src_o="http://payload.cargocollective.com/1/0/20449/237178/radsla_2_o.jpg" align="left" /> Fear My sister’s mouth is kind of scary. You never know if she is going to bite. <img src="http://payload.cargocollective.com/1/0/20449/237178/trygghet_1.jpg" border="0" width="670" height="447" width_o="709" height_o="474" src_o="http://payload.cargocollective.com/1/0/20449/237178/trygghet_1_o.jpg" align="left" /> Security When the school bus comes I run out with my bag. I carry it by myself. <img src="http://payload.cargocollective.com/1/0/20449/237178/vit.jpg" border="0" width="670" height="441" width_o="709" height_o="467" src_o="http://payload.cargocollective.com/1/0/20449/237178/vit_o.jpg" align="left" /> Anxiety I do not know how to worry. I live in the present. (And no, there is not suppose to be a photo displayed here!) <img src="http://payload.cargocollective.com/1/0/20449/237178/fascination_1.jpg" border="0" width="670" height="447" width_o="709" height_o="474" src_o="http://payload.cargocollective.com/1/0/20449/237178/fascination_1_o.jpg" align="left" /> Fascination Water is fun. But I want to keep my head above the surface so I do not get water in my mouth. <img src="http://payload.cargocollective.com/1/0/20449/237178/jobbigt_1.jpg" border="0" width="670" height="447" width_o="709" height_o="474" src_o="http://payload.cargocollective.com/1/0/20449/237178/jobbigt_1_o.jpg" align="left" /> Strenuous Food is good. But it is little difficult to get the soup in my mouth. http://www.annalundqvist.se/Frid-i-sjalen http://www.annalundqvist.se/following/annalundqvist.se/Frid-i-sjalen Tue, 04 Oct 2011 20:54:59 +0000 Anna Lundqvist 2042891 CLIENT Filadelfiakyrkan Stockholm (Pentecostal Church) MY ROLE Idea, Concept & Art Direction THE BRIEF Inspire people to come to Church for the campaign called "Frid i själen?" (Peace in your soul?) THE SOLUTION An app that shows that the Church cares about how you feel and listens to what is on your mind. This is how it works: <img src="http://payload.cargocollective.com/1/0/20449/2042891/FIS_app1.jpg" border="0" width="660" height="440" width_o="660" height_o="440" src_o="http://payload.cargocollective.com/1/0/20449/2042891/FIS_app1_o.jpg" align="left" /> 1. Opening question: "How are you today?" 2. Based on your answer the app will give you back a Bible verse as an encouragement. You can save the scripture as a picture in your phone or share it on Facebook. <img src="http://payload.cargocollective.com/1/0/20449/2042891/FIS_app2.jpg" border="0" width="660" height="440" width_o="660" height_o="440" src_o="http://payload.cargocollective.com/1/0/20449/2042891/FIS_app2_o.jpg" align="left" /> 3. Your answers are saved and summarized in a diagram. 4. By using the geographic tag the app shows how people in Stockholm feel. <img src="http://payload.cargocollective.com/1/0/20449/2042891/FIS_app3.jpg" border="0" width="660" height="440" width_o="660" height_o="440" src_o="http://payload.cargocollective.com/1/0/20449/2042891/FIS_app3_o.jpg" align="left" /> 5. The app also give you an opportunity to send in a Prayer request. 6. A map shows where the closest church is located and at what time the next service will be hold. <img src="http://payload.cargocollective.com/1/0/20449/2042891/FIS_bilder_4.jpg" border="0" width="660" height="330" width_o="660" height_o="330" src_o="http://payload.cargocollective.com/1/0/20449/2042891/FIS_bilder_4_o.jpg" align="left" /> This is the color, typography and photographs that we worked with for the entire campaign. The models are just regularly members of the church. – Can yout tell be the persons face if he/she has peace in their heart? By using these difference faces we wanted to show that everyone is welcome to Church. <img src="http://payload.cargocollective.com/1/0/20449/2042891/FIS_vepa.jpg" border="0" width="660" height="440" width_o="660" height_o="440" src_o="http://payload.cargocollective.com/1/0/20449/2042891/FIS_vepa_o.jpg" align="left" /> The main entrance of the Church. <img src="http://payload.cargocollective.com/1/0/20449/2042891/FIS_flyer_2.jpg" border="0" width="660" height="440" width_o="660" height_o="440" src_o="http://payload.cargocollective.com/1/0/20449/2042891/FIS_flyer_2_o.jpg" align="left" /> Each Sunday has its own topic and Bible verse. A folder was made to inform the congregation about the topic for each Sunday's service. <img src="http://payload.cargocollective.com/1/0/20449/2042891/FIS_affish.jpg" border="0" width="660" height="440" width_o="660" height_o="440" src_o="http://payload.cargocollective.com/1/0/20449/2042891/FIS_affish_o.jpg" align="left" /> Different posters were placed in Stockholm City inviting people to Church and to download the app. We also had ads in the Metro Newspaper. This is a collaboration with Photographer Rickard Liljero Eriksson and Developer Stefan Baronowsky. http://www.annalundqvist.se/BabyBjorn-Extranet http://www.annalundqvist.se/following/annalundqvist.se/BabyBjorn-Extranet Tue, 27 Sep 2011 07:20:07 +0000 Anna Lundqvist 2007428 CLIENT BabyBjörn MY ROLE Interaction Designer THE BRIEF Develop an Extranet to BabyBjörn. Make it to a tool that meet the needs of co-workers, stores, dealers, consults and doctors. THE SOLUTION We created an Extranet based on this needs: • A tool for collecting and sharing material • Super easy to download pictures & information! • Focus on News • A personal page that collects and saves Business agreements, downloads etc • Inspire & educate how to build BabyBjörn as a brand AGENCY Doberman & Isotop <img src="http://payload.cargocollective.com/1/0/20449/2007428/Wireframes_Start.png" border="0" width="660" height="516" width_o="660" height_o="516" src_o="http://payload.cargocollective.com/1/0/20449/2007428/Wireframes_Start_o.png" align="left" /> Wireframe for the start page. 1. You always find your personal information, settings and downloads in the very top bar. 2. The calendar shows what is happening in the company worldwide. 3. You find the latest news as short headlines. They are all arranged and tagged as a blog. 4. A glimpse of the latest material in the Media Gallery. <img src="http://payload.cargocollective.com/1/0/20449/2007428/BB_start.png" border="0" width="660" height="567" width_o="660" height_o="567" src_o="http://payload.cargocollective.com/1/0/20449/2007428/BB_start_o.png" align="left" /> The result. <img src="http://payload.cargocollective.com/1/0/20449/2007428/Wireframes_MediaGallery.png" border="0" width="660" height="516" width_o="660" height_o="516" src_o="http://payload.cargocollective.com/1/0/20449/2007428/Wireframes_MediaGallery_o.png" align="left" /> Wireframe for the Media Gallery. 1. The filter function is based on type of product and media. 2. The search result shows a mixture of pictures, videos, branding and marketing material. 3. New material such as old material in the Archive is highlighted. 4. An overlay displays a list of different kind of available files for instant download. <img src="http://payload.cargocollective.com/1/0/20449/2007428/BB_mediagallery.png" border="0" width="660" height="567" width_o="660" height_o="567" src_o="http://payload.cargocollective.com/1/0/20449/2007428/BB_mediagallery_o.png" align="left" /> Te result. <img src="http://payload.cargocollective.com/1/0/20449/2007428/BB_mediagallery2.png" border="0" width="660" height="567" width_o="660" height_o="567" src_o="http://payload.cargocollective.com/1/0/20449/2007428/BB_mediagallery2_o.png" align="left" /> By clicking on the photo more information will reveal. Everything is tagged, has its own URL-link for easy sharing, copyright information and expiration date. The photo is also linked to the Product page where you will find out more information about the product. <img src="http://payload.cargocollective.com/1/0/20449/2007428/BB_products.png" border="0" width="660" height="567" width_o="660" height_o="567" src_o="http://payload.cargocollective.com/1/0/20449/2007428/BB_products_o.png" align="left" /> Based on the ordinary Product page at the official site we added related News, a direct link to the Media Gallery and the ability to download all product information in different languages. <img src="http://payload.cargocollective.com/1/0/20449/2007428/BB_downloads.png" border="0" width="660" height="567" width_o="660" height_o="567" src_o="http://payload.cargocollective.com/1/0/20449/2007428/BB_downloads_o.png" align="left" /> One of our biggest task was to create a Download function that helped the user to remember what version they downloaded. The data indicates for how long time the file is valid. You also got the possibility to save material to Albums for easier distribution. http://www.annalundqvist.se/Sana http://www.annalundqvist.se/following/annalundqvist.se/Sana Sun, 10 Jul 2011 00:02:01 +0000 Anna Lundqvist 1703268 CLIENT Sana (new intimate soap) from Cederroth MY ROLE Art Direction, Styling THE BRIEF Create a Facebook campaign for the concept "Take care of the beaver" (the Swedish word is "mouse" – Akta musen!). Our goal was to create an awareness around Sana as a brand among women 15-35 years old and to encourage them to order free samples. THE SOLUTION We created a luxury home for the female mouse named Pamela. The Facebook viewers could LIVE see the cage in six different angles and by Facebook questions decide what would happen to Pamela the next coming day. Pamela and her three mice friends had a hectic life; they went shopping, celebrated Mid Summer in St Tropez, drank fruity smoothies, dated actor Alexander Skarsgård and went to Las Vegas. AGENCY The Teem and Awkward Group <img src="http://payload.cargocollective.com/1/0/20449/1703268/sana_1.jpg" border="0" width="660" height="440" width_o="660" height_o="440" src_o="http://payload.cargocollective.com/1/0/20449/1703268/sana_1_o.jpg" align="left" /> Behind the scenes. Six cameras streamed live from the cage day and night. On this picture the main room and terrace is viewed. <img src="http://payload.cargocollective.com/1/0/20449/1703268/sana_8.jpg" border="0" width="660" height="440" width_o="660" height_o="440" src_o="http://payload.cargocollective.com/1/0/20449/1703268/sana_8_o.jpg" align="left" /> The mouse Pamela lived in a nice apartment in mid town Stockholm, at a place called Södermalm. The view from her terrace is just fantastic! <img src="http://payload.cargocollective.com/1/0/20449/1703268/sana_2.jpg" border="0" width="660" height="440" width_o="660" height_o="440" src_o="http://payload.cargocollective.com/1/0/20449/1703268/sana_2_o.jpg" align="left" /> As the girl she is she spend a lot of her time in the Bathroom. <img src="http://payload.cargocollective.com/1/0/20449/1703268/sana_6.jpg" border="0" width="660" height="440" width_o="660" height_o="440" src_o="http://payload.cargocollective.com/1/0/20449/1703268/sana_6_o.jpg" align="left" /> Together with the carpenter Alexander Nylén we created a bathroom, a kitchen, a bed and a livingroom in the mouse's size. <img src="http://payload.cargocollective.com/1/0/20449/1703268/sana_9.jpg" border="0" width="660" height="440" width_o="660" height_o="440" src_o="http://payload.cargocollective.com/1/0/20449/1703268/sana_9_o.jpg" align="left" /> Pamela's friend Ebba in taking a bath in the jacuzzi. Champagne and the Royal Family portrait makes it even more luxury. <img src="http://payload.cargocollective.com/1/0/20449/1703268/sana_5.jpg" border="0" width="660" height="440" width_o="660" height_o="440" src_o="http://payload.cargocollective.com/1/0/20449/1703268/sana_5_o.jpg" align="left" /> The mice spent a lof of their precious time in bed. <img src="http://payload.cargocollective.com/1/0/20449/1703268/sana_3.jpg" border="0" width="660" height="440" width_o="660" height_o="440" src_o="http://payload.cargocollective.com/1/0/20449/1703268/sana_3_o.jpg" align="left" /> Pamela playing around in bed. <img src="http://payload.cargocollective.com/1/0/20449/1703268/sana_4.jpg" border="0" width="660" height="440" width_o="660" height_o="440" src_o="http://payload.cargocollective.com/1/0/20449/1703268/sana_4_o.jpg" align="left" /> Pamela and her friends gathered around the TV in the living room watching Allsång på Skansen and Fotball. <img src="http://payload.cargocollective.com/1/0/20449/1703268/Facebook.jpg" border="0" width="660" height="1179" width_o="660" height_o="1179" src_o="http://payload.cargocollective.com/1/0/20449/1703268/Facebook_o.jpg" align="left" /> Six mounted cameras gave the Facebook fan an opportunity to follow the mouse's life. A count-down timer indicated the next time the mouse would participate in a new happening. By answer the Facebook Question you decided what would happen the mouse the next following day. A simple form in the bottom gave the viewer free samples of the intimate soup Sana. A short glimpse of the campaign (in Swedish): http://www.annalundqvist.se/Fritidsresor http://www.annalundqvist.se/following/annalundqvist.se/Fritidsresor Sat, 19 Feb 2011 23:06:18 +0000 Anna Lundqvist 1079445 CLIENT Fritidsresor (travel company) in Sweden, Norway, Denmark & Finland MY ROLE Art Direction THE BRIEF Create an online campaign for the concept "Dagarna du minns" (The days you remember) that would be part of a bigger campaign shown outdoor, in print and banners. THE SOLUTION By collecting your Facebook updates over the past year we created an app with the purpose to help you to remember your previews days. AGENCY Daytona A collaboration with Carin Lindewall. <img src="http://payload.cargocollective.com/1/0/20449/1079445/Fritidsresor_1.jpg" border="0" width="670" height="430" width_o="670" height_o="430" src_o="http://payload.cargocollective.com/1/0/20449/1079445/Fritidsresor_1_o.jpg" align="left" /> When the Facebook app is loading animated dates & post from your previews year are shown. <img src="http://payload.cargocollective.com/1/0/20449/1079445/Fritidsresor_2.jpg" border="0" width="670" height="655" width_o="670" height_o="655" src_o="http://payload.cargocollective.com/1/0/20449/1079445/Fritidsresor_2_o.jpg" align="left" /> The graph illustrates some of the most memorable updates you made during the last year. In the bottom of the page you have the opportunity to book a lovely vacation for making more memorable days in the future. <img src="http://payload.cargocollective.com/1/0/20449/1079445/Fritidsresor_3.jpg" border="0" width="670" height="429" width_o="670" height_o="429" src_o="http://payload.cargocollective.com/1/0/20449/1079445/Fritidsresor_3_o.jpg" align="left" /> Be clicking on every specific month you are able to read what you posted and if you want you could post it again. We also give you information about often used words, how many updates in a year you made and in average every month. <img src="http://payload.cargocollective.com/1/0/20449/1079445/Fritidsresor_4.jpg" border="0" width="670" height="430" width_o="670" height_o="430" src_o="http://payload.cargocollective.com/1/0/20449/1079445/Fritidsresor_4_o.jpg" align="left" /> By posting your old status you remind your friends about the memorable day. And of course it also inspires them to remember their own year by using this app. http://www.annalundqvist.se/Organic-T-shirt-Collection http://www.annalundqvist.se/following/annalundqvist.se/Organic-T-shirt-Collection Sat, 19 Feb 2011 23:06:10 +0000 Anna Lundqvist 237717 MY ROLE Idea, Concept, Fashion Design, Art Direction CONCEPT "Paint by numbers" goes T-shirt. This is an organic cotton T-shirt collection. Together with the T-shirt you will receive a textile pen (5 mm black ink) that makes it possible for you to do your own pattern. For inspiration see some few examples below. SIZE Available in XS, S, M, L. Male and female sizes are the same. For sale at Tjallamalla (Stockholm & Malmö), Kii (Umeå) for 400 SEK (40€) or e-mail hej@already.se <img src="http://payload.cargocollective.com/1/0/20449/237717/T-shirt_profil.jpg" border="0" width="670" height="446" width_o="708" height_o="472" src_o="http://payload.cargocollective.com/1/0/20449/237717/T-shirt_profil_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/20449/237717/T-shirt2.gif" border="0" width="670" height="353" width_o="670" height_o="353" src_o="http://payload.cargocollective.com/1/0/20449/237717/T-shirt2_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/0/20449/237717/T-shirt_pattern.jpg" border="0" width="670" height="502" width_o="708" height_o="531" src_o="http://payload.cargocollective.com/1/0/20449/237717/T-shirt_pattern_o.jpg" align="left" /> 12 dots in front and 1 in the back. Everyone in the size of 30 mm. http://www.annalundqvist.se/Kanslobarometern http://www.annalundqvist.se/following/annalundqvist.se/Kanslobarometern Sun, 05 Sep 2010 21:38:07 +0000 Anna Lundqvist 613513 CLIENT Folksam (Insurance company) MY ROLE Idea development, strategy and content THE BRIEF Create an online campaign that strengthen the brand's new concept "Everything that You cares about". THE SOLUTION An online game where the prospect client challenge Folksam to see if they really knows what Your heart is clapping for. We call the service Känslobarometern (Survey of Feelings). Try it here. Different TV commercials and banners are leading traffic to the site. AGENCY & PRODUCTION Åkestam Holst and Stopp A collaboration with Viktor Wätterbäck, Felix Holfve, Sofia Zetterqvist <img src="http://payload.cargocollective.com/1/0/20449/613513/Folksam_logo.jpg" border="0" width="660" height="440" width_o="660" height_o="440" src_o="http://payload.cargocollective.com/1/0/20449/613513/Folksam_logo_o.jpg" align="left" /> The logo created by Oskar Belin. <img src="http://payload.cargocollective.com/1/0/20449/613513/Folksam_1.jpg" border="0" width="660" height="538" width_o="660" height_o="538" src_o="http://payload.cargocollective.com/1/0/20449/613513/Folksam_1_o.jpg" align="left" /> Start page, Folksam the insurance company <img src="http://payload.cargocollective.com/1/0/20449/613513/Folksam_9.jpg" border="0" width="660" height="499" width_o="660" height_o="499" src_o="http://payload.cargocollective.com/1/0/20449/613513/Folksam_9_o.jpg" align="left" /> Think of an animal, plant or a mineral that you care about. Answer the following questions from that perspective. Känslobarometern will show you that Folksam knows what your heart is clapping for. <img src="http://payload.cargocollective.com/1/0/20449/613513/Folksam_2.jpg" border="0" width="660" height="499" width_o="660" height_o="499" src_o="http://payload.cargocollective.com/1/0/20449/613513/Folksam_2_o.jpg" align="left" /> Start the game by defining your gender, age and location. <img src="http://payload.cargocollective.com/1/0/20449/613513/Folksam_5.jpg" border="0" width="660" height="499" width_o="660" height_o="499" src_o="http://payload.cargocollective.com/1/0/20449/613513/Folksam_5_o.jpg" align="left" /> The questions are displayed in various ways. This is one example. <img src="http://payload.cargocollective.com/1/0/20449/613513/Folksam_6.jpg" border="0" width="660" height="499" width_o="660" height_o="499" src_o="http://payload.cargocollective.com/1/0/20449/613513/Folksam_6_o.jpg" align="left" /> After a several of questions the game will tell you what Känslobarometern thinks that you are thinking of. In this example you are thinking of a katt (cat). <img src="http://payload.cargocollective.com/1/0/20449/613513/Folksam_7.jpg" border="0" width="660" height="499" width_o="660" height_o="499" src_o="http://payload.cargocollective.com/1/0/20449/613513/Folksam_7_o.jpg" align="left" /> When finishing the online game you will be rewarded with interesting facts about your favorite "thing" – statistics, proposal Fan pages on Facebook to join and clips on YouTube about cats. <img src="http://payload.cargocollective.com/1/0/20449/613513/Folksam_8.jpg" border="0" width="660" height="539" width_o="660" height_o="539" src_o="http://payload.cargocollective.com/1/0/20449/613513/Folksam_8_o.jpg" align="left" /> And of course Folksam offers you an opportunity to get the insurance you need for your dear cat. http://www.annalundqvist.se/3-Mobile http://www.annalundqvist.se/following/annalundqvist.se/3-Mobile Thu, 05 Aug 2010 01:32:21 +0000 Anna Lundqvist 550251 CLIENT 3 MY ROLE Graphic Designer & Art Director at the Marketing Department (inhouse) PRODUCTS Campaigns that involved TV commercials, newspapers and magazine ads, retail packages, material for events and online and in store shopping experiences. Both B2C and B2B. - - - CAMPAIGN: Girls & Women The Mobile Operator 3 has always attracted "early adopters" and mainly technical guys. Our task was to change that by doing a campaign that were communication to girls and women. <img src="http://payload.cargocollective.com/1/0/20449/550251/3_bag.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/0/20449/550251/3_bag_o.jpg" align="left" /> To strengthen the shopping experience I designed this exclusive Italian paper bag in gold and satin ribbon. The paper bag was a success – girls came into the stores all over Sweden asking if they could have a bag. <img src="http://payload.cargocollective.com/1/0/20449/550251/3_bag_inside.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/0/20449/550251/3_bag_inside_o.jpg" align="left" /> To build the brand recognition I designed a pattern with the logotype that created a flower pattern. <img src="http://payload.cargocollective.com/1/0/20449/550251/3_fonster.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/0/20449/550251/3_fonster_o.jpg" align="left" /> The logotype pattern was also used in the windows at 3's Concept Stores all over Sweden. <img src="http://payload.cargocollective.com/1/0/20449/550251/3_Darin.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/0/20449/550251/3_Darin_o.jpg" align="left" /> 3 exclusively launched Darin's new album together with Sony BMG Music Entertainment. This was part of our campaign communicating to girls and women. - - - CAMPAIGN: We Are Here. The Mobile Operator 3 had some problems with coverage when they launched. To build peoples trust in the brand we did a campaign where we mixed all different kind of Swedish dialects to illustrate that 3 in fact reaches 98,5% of the population. Click here to see one out of nine different versions. AGENCY Scholz & Friends and B-reel Films (Director Kristian Petri) One out of nine different commercials. <img src="http://payload.cargocollective.com/1/0/20449/550251/3_TV.jpg" border="0" width="670" height="301" width_o="670" height_o="301" src_o="http://payload.cargocollective.com/1/0/20449/550251/3_TV_o.jpg" align="left" /> Pictures from the TV shoot. <img src="http://payload.cargocollective.com/1/0/20449/550251/3_uppslag.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/0/20449/550251/3_uppslag_o.jpg" align="left" /> Examples of how the prints looked like. Everything was about showing places where people did not believe that 3 had good coverage. http://www.annalundqvist.se/Gladjespridaren http://www.annalundqvist.se/following/annalundqvist.se/Gladjespridaren Wed, 04 Aug 2010 23:22:23 +0000 Anna Lundqvist 247588 CLIENT Posten (The Swedish Post Office) MY ROLE Interactive Art Direction; Concept, Strategy, Content THE BRIEF Inspire people to send more postcards. THE SOLUTION Our concept, Glädjespridaren (Convey of Happiness), is a mashup with posts from different RSS blogs. To get a high level of inspiration we created a lot of the content by ourselves. AGENCY & PRODUCTION Åkestam Holst and Yours A collaboration with Björn Gustafsson, Viktor Wätterbäck, Carin Lindewall. <img src="http://payload.cargocollective.com/1/0/20449/247588/Gladjespridaren_webb_2.jpg" border="0" width="670" height="458" width_o="670" height_o="458" src_o="http://payload.cargocollective.com/1/0/20449/247588/Gladjespridaren_webb_2_o.jpg" align="left" /> Visit Glädjespridaren.se and our Fan Page at Facebook. CONTENT One challenge was to find creative and inspiring content. We made a lot by ourselves. Below is some of my contribution. <img src="http://payload.cargocollective.com/1/0/20449/247588/ballongkula3.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/0/20449/247588/ballongkula3_o.jpg" align="left" /> Decorate you friends Christmas tree with a boll made by a balloon and some sparkling glue. <img src="http://payload.cargocollective.com/1/0/20449/247588/posten_hallsband.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/0/20449/247588/posten_hallsband_o.jpg" align="left" /> Invitation for the party with the girls. Use only stickers and a napkin. <img src="http://payload.cargocollective.com/1/0/20449/247588/posten_grillgarn.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/0/20449/247588/posten_grillgarn_o.jpg" align="left" /> The first BBQ for the season? Use just some yarn and a meet tray. <img src="http://payload.cargocollective.com/1/0/20449/247588/posten_piller.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/0/20449/247588/posten_piller_o.jpg" align="left" /> Send some sweets in a hand made medicine box to your sick friend. <img src="http://payload.cargocollective.com/1/0/20449/247588/posten_jesus.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/0/20449/247588/posten_jesus_o.jpg" align="left" /> Hand printed acetone print for Christmas. This specific card was used by my company Already some years ago. <img src="http://payload.cargocollective.com/1/0/20449/247588/julskinka3.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/0/20449/247588/julskinka3_o.jpg" align="left" /> Invite your family to a wonderful Christmas dinner by cutting and decorating a pink dishcloth so it looks like a pice of ham. The campaign has been covered in a variety of blogs. For example in Trendenser, Synnerligen, Bröllopsinspiration, Hemmakanalen.se http://www.annalundqvist.se/Millennium-Promise http://www.annalundqvist.se/following/annalundqvist.se/Millennium-Promise Mon, 25 Jan 2010 18:50:46 +0000 Anna Lundqvist 237715 CLIENT Hyper Island and North Kingdom MY ROLE Interactive Design, Concept, Strategy THE BRIEF Help Millennium Promise, a non-profit organization, to end poverty by 2025. OUR SOLUTION Our concept, "Give It!", makes it easy to donate whenever and wherever you are.This is how it works: download the app to your smartphone, scan any product that has a barcode. You will be charged 50 cent on your phone bill and that category of product will be sent to people in need. The donation is confirmed by viewing a moving map where to you are donating. You will get interesting facts about the area sent back to you. A collaboration with Jone Eskilsson, Katja Feldeus, Filip Hammarnäs, Riccardo Tagliabue . <img src="http://payload.cargocollective.com/1/0/20449/237715/iphone_explain1.jpg" border="0" width="670" height="430" width_o="1400" height_o="900" src_o="http://payload.cargocollective.com/1/0/20449/237715/iphone_explain1_o.jpg" align="left" /> 1. Download the app to you smartphone. Different task will be presented to you. 2. Scan any product that has a barcode. The category of product will be sent to people in need. <img src="http://payload.cargocollective.com/1/0/20449/237715/iphone_explain2.jpg" border="0" width="670" height="430" width_o="1400" height_o="900" src_o="http://payload.cargocollective.com/1/0/20449/237715/iphone_explain2_o.jpg" align="left" /> 3. The donation confirmed by viewing a moving map where to you are donating. 4. You will get interesting facts about the area sent back to you.