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PROJECT
This is a long-term collaboration with Jonas Myrin, a Grammy Award Winning Songwriter & Artist from Sweden.

MY ROLE
Art Direction, Concept, User Experience Design







Photos: Elisabeth Toll, Alexander Hols, Henrik Halvarsson, Hazel Thompson


VALUE WORDS
Authentic, Personal, Iconic, Epic.

THE WEBSITE
jonasmyrin.com is a full screen image site where the user interact with the content by moving the curser. We want to get the user even more curious by combining the hit single "Day Of The Battle", music, motion graphics, videos & information. This is a collaboration with Robin Günther (design) and Johan Dettmar (coding).
CLIENT
Filadelfiakyrkan Stockholm (Pentecostal Church)

MY ROLE
Art Direction, Design, User Experience Design

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Opening question: "How are you today?" Based on your answer the app will give you a Bible verse as an encouragement. You can save the scripture as a picture in your phone or share it on Facebook. Your answers are saved and summarized in a diagram. By using the geographic tag the app shows how people in Stockholm feel. The app also give you an opportunity to send in a Prayer request. A map shows where the closest church is located and at what time the next service will be hold. Download app for free on iTunes.

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How do a person look like when their soul has peace?
By using difference faces from members in the church we wanted to show that everyone are welcome as they are.


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Each Sunday has its own topic and Bible verse. A folder was made to inform the congregation about the topic for each Sunday's service.

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Banners, posters and ads in Metro invited people in Stockholm, Sweden to come to church and to download the app.


THE BRIEF
Inspire people to come to Church for the campaign called "Frid i själen?"
(Peace in your soul?)

THE SOLUTION
An app that shows that the Church cares about how you feel and listens to what is on your mind regardless who you are and where you are.

This is a collaboration with Photographer Rickard Liljero Eriksson and Developer Stefan Baronowsky.
PRODUCT
"Paint by numbers" – an Organic Cotton T-shirt Collection. A textile pen (5 mm black ink) is included that makes it possible for you to do your own pattern. For inspiration see some few examples below.

MY ROLE
Concept, Fashion Design, Art Direction





12 dots in front and 1 in the back. Every dot in the size of 30 mm.


PURCHASE
Limited edition of 100 T-shirts
Available in XS, S, M, L
Price: €40 (350 SEK)
E-mail hej@already.se

AGENCY
Already, my own company
PRODUCT
HEJ-hat, Cookie shaper

MY ROLE
Concept, Art Direction, Design… well everything!


HEJ is "Hello" in Swedish.
It is just a simple word but a great beginning of communication.
This is a handmade hat collection produced in a limited edition of 400 in the colours white, grey and black. Every hat is individually numbered. To add a storytelling perspective You as a hat-owner can enter the campaign site and tell Your story wearing the hat.



The hat has been covered in a variety of magazines and blogs. For example in Cap&Design, Myspace's AlmostTV, Visit Sweden and Please copy me.


What if your cookies could talk?
I made this cookie shapes as a Christmas gift for my clients. They were also for sale at DesignTorget, a famous interior, design and present store in Sweden.





PURCHASE
Limited edition of 400 hand printed hats. One size.
Price: €40 (350 SEK)
E-mail hej@already.se

The HEJ-hat can be found in fashion & lifestyle stores in Stockholm, Malmö & Åre.


AGENCY
Already, my own company
CLIENT
Fotomuseet Sundsvall
– The first Museum of Photography in Sweden

MY ROLE
Art Direction, Design, Branding




New logotype for envelopes, letterheads, notepads, webpage & outdoor signs.










Exhibition catalogue, 24 pages in A3 format that was printed on dirty matte paper, Cyclus Offset. The catalogue is available at Konst-ig and in Hope's boutique.



THE BRIEF
Create a Graphic Identity for Sweden's first Museum of Photography.
Show their collaboration with Russia and their unique collection of old cameras.

MY SOLUTION
Inspired by the magazine USSR in Construction and Aleksandr Rodchenko and El Lissitzky's way of working with color, typography and photo composition I updated their constructive style with modern Swedish minimalism.