CLIENT
CGs pizza

MY ROLE
Graphic Design & Strategy

THE BRIEF
Create a brand identity – logotype, package design, menu's, prints, in store and online.

THE HISTORY OF THE BRAND
Four brats from Stockholm got the brilliant idea that they wanted to supply Sweden with pizza 24/7. They brought the concept "Take N´Bake" to live. A product that is fresh, tasty, modern Swedish, affordable and packed in vacuum. Ready to be eaten when You want and wherever You want to be.



For introduction on the Swedish market CGs pizza arranged opportunities for potential customers to try the pizza inside the supermarkets.



Carl-Gustaf "CG" demonstrating how easy it is to bake the pizza and how delicious it tastes.



The "Take N' Bake" pizza box. Font: ITC Franklin Gothic.



Menu and Carl-Gustaf "CG" standing in their first restaurant.



The great people working with CGs pizza. The third person from left is Carl-Gustaf "CG" himself.
Photographer Stefan Landfeldt This photo is used on the back of the pizza box.



Brand Identity showing the three-in-one logotype.