3 Mobile
CLIENT
3
MY ROLE
Graphic Designer & Art Director at the Marketing Department (inhouse)
PRODUCTS
Campaigns that involved TV commercials, newspapers and magazine ads, retail packages, material for events and online and in store shopping experiences. Both B2C and B2B.
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CAMPAIGN: Girls & Women
The Mobile Operator 3 has always attracted "early adopters" and mainly technical guys. Our task was to change that by doing a campaign that were communication to girls and women.
To strengthen the shopping experience I designed this exclusive Italian paper bag in gold and satin ribbon. The paper bag was a success – girls came into the stores all over Sweden asking if they could have a bag.
To build the brand recognition I designed a pattern with the logotype that created a flower pattern.
The logotype pattern was also used in the windows at 3's Concept Stores all over Sweden.
3 exclusively launched Darin's new album together with Sony BMG Music Entertainment. This was part of our campaign communicating to girls and women.
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CAMPAIGN: We Are Here.
The Mobile Operator 3 had some problems with coverage when they launched. To build peoples trust in the brand we did a campaign where we mixed all different kind of Swedish dialects to illustrate that 3 in fact reaches 98,5% of the population. Click here to see one out of nine different versions.
AGENCY
Scholz & Friends and B-reel Films (Director Kristian Petri)
One out of nine different commercials.
Pictures from the TV shoot.
Examples of how the prints looked like. Everything was about showing places where people did not believe that 3 had good coverage.
3
MY ROLE
Graphic Designer & Art Director at the Marketing Department (inhouse)
PRODUCTS
Campaigns that involved TV commercials, newspapers and magazine ads, retail packages, material for events and online and in store shopping experiences. Both B2C and B2B.
- - -
CAMPAIGN: Girls & Women
The Mobile Operator 3 has always attracted "early adopters" and mainly technical guys. Our task was to change that by doing a campaign that were communication to girls and women.
To strengthen the shopping experience I designed this exclusive Italian paper bag in gold and satin ribbon. The paper bag was a success – girls came into the stores all over Sweden asking if they could have a bag.
To build the brand recognition I designed a pattern with the logotype that created a flower pattern.
The logotype pattern was also used in the windows at 3's Concept Stores all over Sweden.
3 exclusively launched Darin's new album together with Sony BMG Music Entertainment. This was part of our campaign communicating to girls and women.
- - -
CAMPAIGN: We Are Here.
The Mobile Operator 3 had some problems with coverage when they launched. To build peoples trust in the brand we did a campaign where we mixed all different kind of Swedish dialects to illustrate that 3 in fact reaches 98,5% of the population. Click here to see one out of nine different versions.
AGENCY
Scholz & Friends and B-reel Films (Director Kristian Petri)
One out of nine different commercials.
Pictures from the TV shoot.
Examples of how the prints looked like. Everything was about showing places where people did not believe that 3 had good coverage.