CLIENT
Posten (The Swedish Post Office)

MY ROLE
Interactive Art Direction; Concept, Strategy, Content

THE BRIEF
Inspire people to send more postcards.

THE SOLUTION
Our concept, Glädjespridaren (Convey of Happiness), is a mashup with posts from different RSS blogs. To get a high level of inspiration we created a lot of the content by ourselves.

AGENCY & PRODUCTION
Åkestam Holst and Yours

A collaboration with Björn Gustafsson, Viktor Wätterbäck, Carin Lindewall.



Visit Glädjespridaren.se and our Fan Page at Facebook.


CONTENT
One challenge was to find creative and inspiring content. We made a lot by ourselves. Below is some of my contribution.


Decorate you friends Christmas tree with a boll made by a balloon and some sparkling glue.


Invitation for the party with the girls. Use only stickers and a napkin.


The first BBQ for the season? Use just some yarn and a meet tray.


Send some sweets in a hand made medicine box to your sick friend.


Hand printed acetone print for Christmas. This specific card was used by my company Already some years ago.


Invite your family to a wonderful Christmas dinner by cutting and decorating a pink dishcloth so it looks like a pice of ham.


The campaign has been covered in a variety of blogs. For example in Trendenser, Synnerligen, Bröllopsinspiration, Hemmakanalen.se