IKEA Analogue
THE BRIEF
Create a desire to travel to the IKEA store. The core idea should be aimed at a global market, launched in 2015. The concept should apply to different media platforms.
OUR SOLUTION
Our concept, IKEA Analogue, turns IKEA into a media platform of global significance
– without moving as much as a pillow.
CLIENT
Hyper Island and IKEA
MY ROLE
Idea & Concept, Art Director
Collaboration with Kilpatrick Anderson, Mari Bergström, Anke Buchta, Sveinung Skaalnes.
IKEA embeds invisible bar codes into selected furniture. By using Your downloaded smartphone app You can see detailed information about the product.
The campaign begins with in-store installations. Collaboration with for example Pixar can visualize a new movie.
The app enables a personal "in-store navigation".
IKEA becomes a media platform of global significance with virtual cooking lessons, political updates and designers such as Karl Lagerfeld discuss his creations.
Press of the campaign will have a global reach.
Create a desire to travel to the IKEA store. The core idea should be aimed at a global market, launched in 2015. The concept should apply to different media platforms.
OUR SOLUTION
Our concept, IKEA Analogue, turns IKEA into a media platform of global significance
– without moving as much as a pillow.
CLIENT
Hyper Island and IKEA
MY ROLE
Idea & Concept, Art Director
Collaboration with Kilpatrick Anderson, Mari Bergström, Anke Buchta, Sveinung Skaalnes.
IKEA embeds invisible bar codes into selected furniture. By using Your downloaded smartphone app You can see detailed information about the product.
The campaign begins with in-store installations. Collaboration with for example Pixar can visualize a new movie.
The app enables a personal "in-store navigation".
IKEA becomes a media platform of global significance with virtual cooking lessons, political updates and designers such as Karl Lagerfeld discuss his creations.
Press of the campaign will have a global reach.