HEJ concept
MY ROLE
Idea, Concept, Graphic Design, Art Direction… well everything.
PRODUCT 1: THE HAT
HEJ is the Swedish word for "Hello".
It is just a word, but the simple beginning of Communication.
This is a handmade hat collection produced in a limited edition of 400 in the colours white, grey and black. Every hat is individually numbered. To add a storytelling perspective You as a hat-owner can enter the campaign site and tell Your story wearing the hat.
The HEJ-hat can be found in fashion and lifestyle stores in Stockholm, Malmö and Åre. Or contact hej@already.se for an online purchase.
The hat has been covered in a variety of magazines and blogs. For example in Cap&Design, Myspace's AlmostTV, Visit Sweden and Please copy me.
PRODUCT 2: COOKIE SHAPE
What if your cookies could talk?
I made this cookie shapes for Christmas as a present to my clients. They were also for sale at DesignTorget, a famous interior, design and present store in Sweden.
Idea, Concept, Graphic Design, Art Direction… well everything.
PRODUCT 1: THE HAT
HEJ is the Swedish word for "Hello".
It is just a word, but the simple beginning of Communication.
This is a handmade hat collection produced in a limited edition of 400 in the colours white, grey and black. Every hat is individually numbered. To add a storytelling perspective You as a hat-owner can enter the campaign site and tell Your story wearing the hat.
The HEJ-hat can be found in fashion and lifestyle stores in Stockholm, Malmö and Åre. Or contact hej@already.se for an online purchase.
The hat has been covered in a variety of magazines and blogs. For example in Cap&Design, Myspace's AlmostTV, Visit Sweden and Please copy me.
PRODUCT 2: COOKIE SHAPE
What if your cookies could talk?
I made this cookie shapes for Christmas as a present to my clients. They were also for sale at DesignTorget, a famous interior, design and present store in Sweden.