Sana
CLIENT
Sana (new intimate soap) from Cederroth
MY ROLE
Art Direction, Styling
THE BRIEF
Create a Facebook campaign for the concept "Take care of the beaver" (the Swedish word is "mouse" – Akta musen!). Our goal was to create an awareness around Sana as a brand among women 15-35 years old and to encourage them to order free samples.
THE SOLUTION
We created a luxury home for the female mouse named Pamela. The Facebook viewers could LIVE see the cage in six different angles and by Facebook questions decide what would happen to Pamela the next coming day. Pamela and her three mice friends had a hectic life; they went shopping, celebrated Mid Summer in St Tropez, drank fruity smoothies, dated actor Alexander Skarsgård and went to Las Vegas.
AGENCY
The Teem and Awkward Group
Behind the scenes. Six cameras streamed live from the cage day and night. On this picture the main room and terrace is viewed.
The mouse Pamela lived in a nice apartment in mid town Stockholm, at a place called Södermalm. The view from her terrace is just fantastic!
As the girl she is she spend a lot of her time in the Bathroom.
Together with the carpenter Alexander Nylén we created a bathroom, a kitchen, a bed and a livingroom in the mouse's size.
Pamela's friend Ebba in taking a bath in the jacuzzi. Champagne and the Royal Family portrait makes it even more luxury.
The mice spent a lof of their precious time in bed.
Pamela playing around in bed.
Pamela and her friends gathered around the TV in the living room watching Allsång på Skansen and Fotball.
Six mounted cameras gave the Facebook fan an opportunity to follow the mouse's life. A count-down timer indicated the next time the mouse would participate in a new happening. By answer the Facebook Question you decided what would happen the mouse the next following day. A simple form in the bottom gave the viewer free samples of the intimate soup Sana.
A short glimpse of the campaign (in Swedish):
Sana (new intimate soap) from Cederroth
MY ROLE
Art Direction, Styling
THE BRIEF
Create a Facebook campaign for the concept "Take care of the beaver" (the Swedish word is "mouse" – Akta musen!). Our goal was to create an awareness around Sana as a brand among women 15-35 years old and to encourage them to order free samples.
THE SOLUTION
We created a luxury home for the female mouse named Pamela. The Facebook viewers could LIVE see the cage in six different angles and by Facebook questions decide what would happen to Pamela the next coming day. Pamela and her three mice friends had a hectic life; they went shopping, celebrated Mid Summer in St Tropez, drank fruity smoothies, dated actor Alexander Skarsgård and went to Las Vegas.
AGENCY
The Teem and Awkward Group
Behind the scenes. Six cameras streamed live from the cage day and night. On this picture the main room and terrace is viewed.
The mouse Pamela lived in a nice apartment in mid town Stockholm, at a place called Södermalm. The view from her terrace is just fantastic!
As the girl she is she spend a lot of her time in the Bathroom.
Together with the carpenter Alexander Nylén we created a bathroom, a kitchen, a bed and a livingroom in the mouse's size.
Pamela's friend Ebba in taking a bath in the jacuzzi. Champagne and the Royal Family portrait makes it even more luxury.
The mice spent a lof of their precious time in bed.
Pamela playing around in bed.
Pamela and her friends gathered around the TV in the living room watching Allsång på Skansen and Fotball.
Six mounted cameras gave the Facebook fan an opportunity to follow the mouse's life. A count-down timer indicated the next time the mouse would participate in a new happening. By answer the Facebook Question you decided what would happen the mouse the next following day. A simple form in the bottom gave the viewer free samples of the intimate soup Sana.
A short glimpse of the campaign (in Swedish):